STRATEGIC PLAN 2025-2027

STRATEGIC PLAN 2025-2027

MISSION

Jewish Federation of St. Louis mobilizes the Jewish community, its people and financial resources to grow and sustain Jewish life in St. Louis, in Israel and around the world.

VISION

Our vision is a Jewish community that harnesses the power of our diverse community, organizations and synagogues to be connected, collaborating, safe and thriving.

VALUES

The beliefs and guiding principles that drive our decision making and actions as an organization.

Peoplehood

We are a connected Jewish people with a shared Jewish history. We strive to create commitment, unity and belonging. Federation uniquely takes responsibility for the whole of our Jewish community.

Pluralism

We believe in the strength of diversity in our Jewish community. We support the broad and varied ways to express, identify and experience Judaism and Jewish life consistent with these values. We respect and seek to foster good relations with other cultures and religions in the wider community.

Tzedakah

We believe in our mutual responsibility for all Jews, guided by the teaching “kol arevim zeh la zeh.” We embody tzedakah, the obligation of helping those in need, in our everyday work and we create opportunities for others to participate in the mitzvah.

Collective Action

We believe success requires aligning resources, empowering each other and our partners, and working together toward achieving impact.

Commitment to Israel

We believe in the sovereignty of the Jewish state of Israel. We strive to ensure that Israel remains a vibrant and democratic homeland for the Jewish people and are committed to its safety and security.

Communication

We believe in the power of communicating often, honestly and clearly. We use communication as a tool for building community. We make statements and are transparent about our values, objectives and investments.

SUSTAINABLE BUSINESS MODEL

This strategic plan sets out to implement a new sustainable business model that focuses on philanthropy, playing a critical leadership role in the community, and multimedia communications. Four strategic pillars to Federation’s sustainable business model include:

Enhanced Total Financial Resource Development (TFRD)

The TFRD strategy will better position the Federation as St. Louis’ central philanthropic institution. People will look to the Federation as a trusted partner in meeting their own philanthropic impact goals. We will grow our donor base and increase the financial resources raised and invested into the Jewish community.

Streamlined & Agile Grantmaking

To meet immediate and long-term needs of the Jewish community through a data-driven model in alignment with our strategic investment areas. We will provide greater transparency into how our community’s resources are invested for impact.

Focused Community Leadership & Core Programs

Federation will be the go-to source in our community for leadership resources, people and ideas.

Building Community through Enhanced Communications

Raise awareness and increase visibility of our work and programs, engage and grow a base of supporters, deepen our connection to existing supporters and strengthen our brand recognition and reputation.

STRATEGIC INVESTMENT AREAS

Federation has four strategic investment areas. Federation’s role in each strategic investment area will be flexible and shift with the current landscape and needs as they arise. Federation’s role in investing in these areas can range from passive or active funder to a leadership role.

Strategic Investment Area

Federation’s Role in Action

Care for those in need

  • Financially support substantive social services locally
  • Continue to evaluate effectiveness and assess for gaps
  • Financial support for/caring for those in need worldwide
  • Federation should generally not provide direct social services and should look to partners with expertise to meet community needs

Enhance safety and address antisemitism

(including non-Jewish community support for Israel)
  • Provide physical security, conduct security assessments and lead security trainings • Create and share best practices
  • Convene and coordinate defense agencies (aligned with Community Relations Task Force recommendation)
  • Leverage local and state government resources
  • Coordinate, lead and leverage messaging and resource allocation to prevent and combat antisemitism
  • Lead crisis/emergency management
  • Lead and support missions to Israel with influentials

Promote vibrancy

  • Empower other organizations to create/implement innovative and diverse programs that build connectivity and enhance Jewish learning and understanding; sustain our partners as they lead programs that align with our priorities
  • Invest in/financially support and partner on interconnectivity across geographies, Jewish identities and streams of religious observance
  • Provide financial support to seed new ideas
  • Continue to evaluate effectiveness and assess for gaps
  • Create and support curated and immersive experiences tied to our mission
  • Lead programs that inspire multi-generational philanthropy
  • Lead professional and lay leadership development

Deepen Jewish community connection with Israel

  • Lead in people to people: travel to Israel, meeting Israelis in STL and virtually (connection + education = impact)
  • Invest in partners to implement Israel education

2024 Strategic Planning Task Force Co-Chairs: Stephanie Gross & Todd Siwak

Task Force Members: Bob Newmark, Lauren Cohen, Dan Friedman, Felicia Malter, Dalia Oppenheimer, Rabbi Brigitte Rosenberg, Craig Rosenthal Professional Staff: Emily Bornstein, Larry Gast, Amanda Miller, Mindy Sharp, Karen Sher